Web Site Optimization

Marcos Martins

Web Site Optimization

Web site optimization can refer to many different things. it can refer to images, cascading style sheets, html, layout, meta tags and, of course, search engine optimization.

I will explain some basics of Search Engine Optimization.

So you have built your site. you added all those neat little graphics, animations etc. Your site looks AWESOME!... BUT, still your are not getting any hits!!!???

Let me start by saying: It doesnt MATTER how good your site looks!!! (well, it kidda does...but not to a search engine)

If you want people to visit your site, there are many things you must do.

#1. You must get listed in search engines.

this is not very difficult to do. most sites will get listed within 1-2 weeks. the hard thing is to get listed in the TOP positions of a search engine's result. to get listed, you simply need to submit to major search engines, such as GOOGLE, YAHOO, MSN. you have to make sure you target correct keywords in your page. if your page sells luggage, for example, you should concentrate on not only a product page, but also articles ABOUT luggage. search engines love TEXT articles. they will pick up in these articles words related to 'luggage'. these may be words that your potential clients will use when searching for your site or similar sites. by having lots of contect including these keywords, you increase your chances of being in the top results.

#2. You must have people linking to your site.

this one may be harder than the one above. i have always been against having to pay for links, but this is also an option that is available to you. if you have some money to invest, you may what to do a search on PPC (pay per click). this is a system used by some search engines that will list you pages and charge you for each click you get. i will show you better ways of attracting click without spending this money.

if you know other webmasters, you may want to ask them to add a link to your site from their site. they may also request the same from you. this is refered to as 'reciprical link'.

Search engines see a link pointing to your page as a vote from that page to you. they also look at the quality of that link. if a popular page links to you, it will be a stronger vote than one from a page not so popular. example: Page A links to page B. - page B has received a vote from page A.



i will get deeper into this article in some time.... for more similar articles, visit Search Engines Revealed. Get good ranks with major search engines blog

About the author:

Marcos Martins is a self proclamed web researcher. he started his journey on the research of internet business and advertising in September of 2005. Within 2 weeks of learning everything from ground zero (including html) his websites were generating around 500 visitors per day.

check his blog at www.509-e.blogspot.com or click here ---> Search Engines Revealed. Get good ranks with major

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