Frames and Search Engines
Sumantra Roy
When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the search engines. Others claim that if search engine optimization is important to you, never use frames.
In my opinion, the truth lies somewhere in between. Yes, the use of frames does throw up a few issues when it comes to getting good rankings in the search engines which don't understand frames. Hence, when you are designing a new site, I would recommend that you avoid using frames, unless you have a specific reason for doing so. However, if you already have a site which uses frames, all is not lost. You can still get good rankings in the search engines even though you have used frames. Furthermore, using frames also has its own advantages when it comes to search engine placement, as we shall later on. This article assumes that you have a working knowledge of frames. For more information on frames, click here.
In case your site uses frames, the key to getting good rankings lies in using the NOFRAMES tag. The NOFRAMES tag is intended to help framed web sites display some content for those people who are using non frames enabled browsers. The search engines which don't understand frames also look at the NOFRAMES tag. Hence, if you are using frames, you need to add content to the NOFRAMES tag.
What you should do is to add a complete web page within the NOFRAMES tag. Ensure that this page repeats the important keywords for your site a number of times. Also, in order to ensure that the content within the NOFRAMES tag is as prominent as possible to the search engines, you should put the NOFRAMES tag right after the FRAMESET tag. However, don't put the NOFRAMES before the FRAMESET tag. If you do that, Internet Explorer will display your site correctly but Netscape will display the content present in the NOFRAMES tag, rather than the content present within the frames. Furthermore, you should also place a link to the page containing your navigation links in the NOFRAMES tag. This ensures that the search engines are able to spider the internal pages in your site.
Here's what the source code of your page might look like:
<html>
<head>
<title>Put an attractive title which contains keywords</title>
About the Author
Article by Sumantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet. For more information on search engine placement, visit 1st Search Ranking by going to:
http://www.the-easy-way.com/main.html
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