Dominate the Rankings on the Search Engines
John Cal
Today's topic is going to cover a favorite subject of mine,
search engines. I am naming this one How to Dominate the
Rankings.
Must be asking, what in the world makes you an expert on
dominating the rankings? What's your credentials. Your right, I
have none and I'm no expert. I'm not sure how to dominate
anything but my monkey. It's a joke people, just jokes. What I
do know is some of my sites are at the top of the rankings and
new websites I am working on are rising everyday.
Ok Ok, enough already. I think you get the point. I may not be
an expert, but I have somewhat of an understanding of how to
rank on the 1st or 2nd page. Sooooo. Do I have your attention
now. Goood!
How do you get your site to the top of the rankings for your
keywords. No one really knows the true answer as the search
engine world is very complicated. However there are things that
you can do to take your website from a site that only you (and
maybe some friends) know about to thousands of people knowing.
There are 2 factors that you want to consider in your search
engine optimization. They are called.
On-page optimization
Off-page optimization.
Just from the wording you can probably take a good guess at what
they are. So I'm not going to go into it. You take it from here.
Good luck.. . .
Nah, I'm kidding. Let's talk about On-page. On-page optimization
is factors that you change on your page. Off-page is factors on
other people's websites. What's more important you may ask? Both
are important, but off-page is more important than on-page. Back
in the hay day of the internet, on-page ruled. But due to
spammers and cheats, on-page became less important but still
holds some revelance. So make sure you get it right.
Today's post is going to focus on on-page for right now. Like my
momma always told me, "make sure your backyard is clean before
you worry about someone else's" I never understood that when I
was young. But it sounded good. I do now though. Anyway, back to
the subject. What are factors that you can change on-page to
help your rankings. Several. Let's talk about a few here.
I think one of the most important ones to change is your Title.
Really!! Yes really. You should come up with a good clean title
to your website. Not just any Title. The Title of all titles.
Your title should be readable to users, such as you and me, but
contain YOUR keywords that you want to focus on. Let's look at
this in more detail.
The Onla Adult Entertainment Site's title is Adult Entertainment Online.
Remember above our keywords that we are ranking high with. To
name a few
1. adult entertainment
2. entertainment online
3. adult entertainment online
Ooooohhhh. Is it making sense now! Notice anything between the
keywords we have and the Title of the page?
Alright now on to the next factor meta description and meta
keywords. Thing to note: With Google, meta keywords mean
nothing. It does not consider it. But most of the others do, so
it's good to have in there just in case. I try to optimize my
sites for all the SE's, not just one. Word of caution here. Do
not go crazy with the keyword. You do not need to put every
instance of the keyword or keyphrase in your meta. For instance
if your keyphrase is going to be baby momma. You do not need to
stuff it with baby momma daddy uncle sister cousin best friend
mom. Just put a few key pharses, around 15-20 is a good number
to target.
Your meta description should touch on your keywords as well.
After that, next you want to do is make sure your keywords or
phrases appear in your content of your page. Bold or underline
one or two just to add importance to it. A side trick that some
seo experts say to do is add h1 and h2 tags. Some even go as far
as adding h3 or h4 tags. These are called header tags. You add
them into your code. Myself personally, I only go up to h2.
If your website is full of pictures and banners, search engines
cannot see them. Change the alt text of the banner or picture.
The alt text is the text that is viewed if a user puts his/her
mouse over it. It appears in a little box. Search engines can
see that. Put some of your keywords in there. Again, do not
spam. I trick I do to not appear to spam is put the keyphrase or
keyword and end it with banner or image or picture. For example,
keyword baby momma and I have a picture on the site. I would put
the alt text for picture to be baby momma picture 1.
There are more things to do in which we can speak on it later.
What I can tell you is to put your keyword in the search and
find the website that is ranking number #1 and copy what they
do. Their number #1 for a reason right? So duplicate the format
and you should get similiar results.
Let's talk about a few things not to do. These will get you
banned or penalized.
1. Do not make the keywords or phrases the same color as the
background. So to the user, they never see, but the Search
engines will. They do not like it and it's consider spammed. If
your site does not have the content to fit the keywords and you
cannot get creative enough to mix it in so it flows, change up
your keywords. Focus on some that you can make flow. But do not
do that trick. It's an old trick and SE's are smarter than that.
They will know that it's being done and ban you. If your site is
doing this now, this is probably why your not ranking well.
2. Keyword spam. This is just repeating the same keyword over
and over and over again in your title, meta description and
through your page. Again another no no. This will get your site
banned from the SE. They see this as spam.
In summary, as I always state in my post, focus on your content.
Overall that is the best advice. Set your page up right and
focus on the content and the rest should fall in place. With
most SE's, when your webpage optimized, it's a waiting game. A
little known fact is most websites, probably in the high 80
percentile are not optimized at all to rank well. Your well
optimized website will stand out to SE's and move up. Just stay
focused on your content. Change up your content regularly, say
once every 2-3 weeks, monthly at the worse. This is a good thing
as the SE's will see your site as important and keep checking
back due to the updated content.
We will get into Off-page on another post. I think it needs to
be talked about separately. Right now I will let you guys run so
you can get working on optimizing your websites.
Feel free to share your seo tactics with everyone. Happy
optimizing.
John Cal
Adult
Entertainment
Work at Home
Based Business Ebooks
About the author:
SEO Expert
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