Basic SEO Wisdom
Adam Sullivan
This is a story about a poor guy with an inept domain that
wanted to build a site geared for a very competitive keyword and
his long, agonizing journey toward the true light of SEO
wisdom.
Here's a little foundation for what I'm about to cover here. A
while back I bought a stupid domain name. It was one of those
fairly useless domain names that might have been good for maybe
selling cellphones or something. The thing is, though, I'm a
poor guy. I don't have time to taylor a site for cellphones with
the pitiful amount of money I have. This was my thinking not
long ago at least.
After sitting on this domain name forever I decided to put a
site up there and give myself to the study of SEO or search
engine optimization. It seemed like an interesting subject and I
knew to those that managed to learn SEO, marketing, and some web
design would fall infinite riches. It really sounded good to
me.
So I went for the throat so to speak. More precisely I picked
out some search terms that I will probably never be able to get
traffic for in my lifetime. Smart I know. This had the grand
side effect of having the site sandboxed by Yahoo and Google
until pigs flew.
Recently they flew, however, and I've come out of the sandbox
altogether and hit face to face with a few SEO surprises. I did
manage to get a tiny trickle of traffic but not from the terms I
tried to get it from. After trying to optimize those pages for
the key terms I received traffic from I got more traffic. This
of course started me down a long road of speculation and hair
pulling.
After many a night of such I've come up with a few things that I
believe will give anyone the power to eventually pull traffic
off the net and covert it into a good decent living. I'll
probably write an ebook and make millions one of these days.
Optimize by the page
Don't fall into the trap of focusing totally on building this
far flung and far reaching site that will rule the world or make
you millions instantly. Unless you have lots of money you're
going to need to work for your traffic. Plan your site out
carefully and make sure each page is a precision crafted piece
of art.
I love serverside scripting and dynamic websites but I've come
to realize there is a danger that people will overuse these
things. I know I have. If your site is dynamically generated,
make sure every page isn't a total cookie cutter image of every
other page. It's good to have the same navigation and same
general layout but each page also needs to be special. Each page
should have careful, proven SEO techniques applied to maybe a
single key phrase.
Don't try to optimize one page for a handful of phrases. Just
focus on one phrase. Do your keyword research and, whatever you
do, don't haul off and pick a key phrase with 2 billion wealthy
competitors in Google. Pick something that can be attained and
can get you some traffic relatively fast. Select a phrase that
is as specific as possible to your particlar niche and still
gets a couple thousand or so searches per month from Yahoo.
Whatever you do, make sure that one web page has good, solid,
desirable content that is keyword rich and one of a kind. This
will help make it special. At the same time your content
obviously needs to lead the customer toward your intented goal
for monetizing your traffic.
Keep it simple
I've found to my dismay that building a complex web site with
all the content management stuff and all the database thrills
isn't exactly what really gets the attention of search engines.
Weirdly enough this can be true for internet surfers too. A
nice, clean layout with very accessible content and intuitive
navigation will be recognized by both search engines and surfers
alike. If you can figure that part out you've just pinned down
about 90% of SEO in my opinion.
Engineer your site for your traffic
When you start getting search engine traffic to your site take
a very close look at what they are searching for. I assume you
have some kind of statistics program and can mostly see what
search terms people are using to get to your site. When someone
comes in on a keyword or phrase you haven't optimized for do a
little research. Does the page they are coming to need touched
up to include the search term or would this search term merit
its own search engine optimized page to handle the traffic.
Conclusion
With every page you add you are gaining another potentially
valuable piece of internet real estate. If you're doing your job
right then eventaully each page should get its own traffic and
you should begin to attain your goals. Patience and learning are
the name of the SEO game.
About the author:
Adam Sullivan is a full time web design/programmer and work at
home guy.
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