4 Simple Methods For Boosting Traffic And Increasing Profits
Anton Cheranev
Copyright 2005 Anton Cheranev
The life blood of any website is traffic, not traffic in the
real world sense, but a large flow of internet visitors to your
website. The more visitors to your website, the more money you
will make. But getting a large flow of visitors is not as easy
as it sounds, it doesn't just happen, you have to make it
happen, and here are 4 very effective ways of doing this:
1) Conduct joint ventures with other webmasters or list owners.
Creating an effective joint venture is one of the quickest and
most profitable ways of boosting your website traffic and
massively increasing your sales.
A joint venture is simply an agreement made between two parties
in which they both benefit. In your case, you have a product to
sell and what you need to find is somebody who has a large list
of subscribers and who is looking for good quality products to
offer their list. You would offer the list owner a percentage of
each sale in exchange for them recommending your product to
their subscribers.
The key with joint ventures is to find list owners who are not
direct competitors. For example, if you have a product related
to puppy care you joint venture with somebody who has an ezine
dedicated to dog breeding, or you could joint venture with your
local vet.
2) Write articles related to the topic of your niche product and
submit them to as many article directories and ezine editors you
possibly can. Writing articles serves three purposes:
i) It sets you up as an expert in your niche. If your articles
appear in many newsletters and hundreds of websites, people will
perceive you as an expert.
ii) At the bottom of each article there is a brief bio in which
you can place a link back to your website. If people are
impressed with the content of your article, they will click on
the link to your website to read more.
iii) Each of your articles that are published on the internet is
one more link back to your website. The more links that point
back to your website the more relevant your website will appear
to the search engines and the higher your page will rank.
The key with articles is to submit them everywhere, to as many
different places as possible. Submitting articles manually will
take days, so use a paid submission service.
3) Promote your website using pay per click search engines. Your
first task is to find as many keywords and keywords phrases
related to your product (that people are typing into the search
engines) as possible. We're not talking about ten or twenty, but
hundreds, over a thousand if you can. Next you need to create a
brief classified type advertisement which has a catchy benefit
laden headline.
When you have these, enter them into your pay per click search
engine and decide on a maximum bid for each keyword (the amount
you are prepared to pay when a person clicks on the headline for
your advertisement). When a surfer enters the same keyword
phrase as one of yours associated with your advertisement, your
advertisement will be displayed as a "Sponsored Listing" and if
the surfer clicks your ad, you get charged the bid amount and
the surfer is taken to your website.
4) Get as many links as possible pointing to your website. As
mentioned earlier, the more links pointing to your website, the
higher it will rank in the search engines for the keywords you
have optimized the page for.
There is another side to having hundreds or thousands of links
pointing to your website... You also get a considerable amount
of traffic from people clicking on those links. This type of
traffic tends to be very targeted as people won't click on a
text link unless it is of interest to them.
Other than article writing, there are two major ways of getting
links back to your website:
i) You can purchase text links back to your website from other
high ranking web pages. The key is to buy links on pages with a
similar theme to your website.
ii) You can create a reciprocal linking directory on your
website. For each link you receive from another website, you
will place a return, or reciprocal link back to that website.
The ultimate link directories are categorized to help surfers
find interesting links and also because links of a similar theme
give the page they appear on the same theme, which is important
for link relevancy and search engine optimization.
About the author:
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