Whether GOOGLE is considering PR (Page Rank) or Not?
Bhaskar Anand
Everybody in the field of Search Engine Optimization or Search
Engine Marketing knows what is PR (Page Rank). I think its the
best way to know the popularity of any website by just checking
the PR of that website, you don't need to check the log files or
traffic coming to that website. But whether it is relevant now
days.
To rank a website you need a good PR, but you will find a number
of keywords for which your competitor, whose website is having
low PR than your website is ranking on top. It means Google is
considering other things too for ranking a website on top.
The most important thing what Google is considering now a days
is Title of the web page. Just copy 5 or more keywords from a
web page, which is already indexed in Google and put it in the
Google search box and press search button. What you will get?
Most probably (I mean 90%) chances are you will get the same web
page from where you copied the phrase is on the top. This makes
and indication now Google is giving utmost important to content.
OOOOOOOOOOOOP's even before I mean 2 or 3 years ago Google was
considering the content. It shows that content is kinging, still
unbeaten and it will in future too.
So two things for sure you need to do any optimization and that
is TITLE and CONTENT. Content not only gives you rank in the
search engine but it motivates the visitors to buy your product
or service too, so it should be targeted and keyword rich.
About the author:
Bhaskar Anand is working as Online Marketing Executive in Dzine
Garage Pvt Ltd,Chennai India.D'zine Garage is a 7 year old
Interactive Agency, specialising in Online Communications,
Digital experiences and Business-empowering Technology services.
View website at: http://www.dzinegarage.com
Email- bhaskar@dzinegarage.com
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